Dear Friend,
Being in the aloe business can really be frustrating
sometimes! You wouldn't believe the number of calls we get
from people who have been "burned" from paying top
dollar for products consisting of water, sugar and flavoring!
For example, I have a popular brand sitting here on my
desk. One of our customers brought it in. The front label
clearly says:
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Aloe Vera Juice
200:1 Concentration
Cold Processed
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When you examine the ingredients you find this product
contains about 80% filtered water, xanthan gum
(thickener), flavor and preservatives, and some aloe gel. The
price . . . $15.98 per quart! What a joke! Our customer's
friend thought she was purchasing an aloe concentrate. In
reality, she bought a small amount of aloe concentrate which
was reconstituted with a lot of water! I told her she could
mix a similar potency by adding one quart of TLC's
Aloe Concentrate to about 10-12 gallons of water! Her
cost? --less than $1.00 per quart! Gee, that even saves enough
to throw in some lemon, lime, orange, or cranberry juice for
flavoring!
All this to say we go to great lengths to give you the best
products money can buy. Most people who use our products need
assurance that they are getting the "real thing" . .
.Their health could depend on it!
We've put a lot of time, effort and money into quality
assurance. Here's a few things you should look for:
1. If the product is a true concentrate, does
it have a pure starting material? If not, they could be
concentrating undesirable chemicals into the product.
This is why we use organically grown aloe. We don't
just say our product is organic-- it's certified
by the Texas Department of Agriculture!
2. Are you given a laboratory analysis with
every bottle you purchase? Is it a current analysis performed
on the actual product contained in the bottle you bought? In
other words, the batch number stamped on the bottle should
match the one on the lab report.
We provide a new laboratory analysis with every batch. Click
here
for an example, including some notes about the important
items.
3. Is the aloe product derived from the whole
leaf, or just "gel" or "juice"? The
whole leaf juice contains additional components which are
extremely beneficial.
I hope this information will be useful to you. Please
pass it along -- let's hold some of these companies
accountable!
Healthy regards,
Joseph S. Perry
President
1. Organic farming is a system of ecological soil
management that relies on building humus levels through crop
rotation, recycling organic wastes and applying balanced
mineral amendments and that uses, mechanical botanical or
biological controls with minimum adverse effects on health and
environment.
Strict guidelines apply for growing and processing organic
products . . .including buffer areas to insulate from
pesticides and other chemicals, water quality and strict
record keeping.
2. Total Living Concepts Aloe Vera is
organically produced and processed to Texas Organics Standards
and Cert., 4 TAC, Ch.18.
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